Conservation Level 2 and Artglass AR70 are buried four paragraphs into the About page.
- What I saw
- The two credentials that set the studio apart from a Hobbycraft counter (framing to Fine Art Trade Guild Level 2 standard, and stocking Artglass AR70 anti-reflective glass) both live four paragraphs down the About page. The homepage hero opens with an Armin Houman quotation about framing a moment, then a photo of the wall. A first-time visitor with a £400 watercolour scrolling on a phone never reaches the conservation paragraph.
- What the rebuild does
- After rebuild: the eyebrow above the H1 reads 'Conservation Level 2 · Artglass AR70 · by appointment'. A dedicated Specialism section explains what Level 2 actually means (acid-free mount-board, conservation-grade hinging, sealed backs, 99% UV-blocking glass on request) and what AR70 actually is. AR70 is 70% anti-reflective coated glass made by Latvian glassmaker Groglass, and Hanna's appears on the official Artglass framers' map. The single most-credible thing the studio offers leads the page instead of hiding under a poem.